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marketingtoseniors.info Marketing to Seniors |
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WELCOME TO THE SENIOR MARKET RESOURCE
Your source for books, articles, and other information you need to succeed in America's most dynamic market.
NOW AVAILABLE - NEW and EXPANDED RESOURCES.
The goal of this web site is twofold: to demonstrate to the viewer the dynamic potential of the senior market, and to provide practical resources as a means to capitalize on this opportunity well into this century.
The graphic presentation below clearly shows sustained growth in the senior market, compared to a sluggish course for the remainder of the adult market.
Source: U.S. Census Bureau, Statistical Abstract of the United StatesSENIOR MARKET SOARS VERSUS REST OF ADULT MARKET
Do the math: Between 2005 and 2030, the senior market (age 60 and over) will grow by 81%, while the remaining adult market (18-59 years of age) will grow by only 7%. Not until after 2030, does the under 60 market begin to show some life. If we also include the 55-59 age group in the senior market, it will add 16.5 to 20.5 million more consumers during the period, pushing the growth disparity even further.
Start planning today to get your share of America's most dynamic market.
©2002- Michael C. Walker
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