 |
marketingtoseniors.info Marketing to Seniors |
| |
| |||
| |||
|
Home
|
About The Author: Michael C. Walker
Michael C. Walker retired from active management in 2002, after serving as Chief Executive of Seniorsfirst (Presbyterian Homes and Services of Genesee Valley, Inc.) for over 24 years. During his tenure operational revenues grew by over 700 per cent. Seniorsfirst is a full service provider of facilities, services and programs to the senior market in the greater Rochester, New York area. These include independent living, assisted living, home delivered services, adult day programs, home healthcare, nursing home care, including transitional, dementia and rehabilitative care, among others.
Mr. Walker was responsible for the design and implementation of an innovative program serving seniors in their own homes. The award-winning Club 24 Senior Living at Home® program has been replicated across the United States using this unique model.
Prior to his most recent employment, Mr. Walker served 15 years for the predecessors of J.P. Morgan Chase Manhattan Bank in upstate New York as Vice President in marketing and finance. During his banking career, he wrote An Introduction to Bank Marketing Research, published by the Bank Marketing Association, Chicago, the first book of its kind in the banking industry. The book was later reprinted in Europe and translated into Spanish.
While Mr. Walker has retired from active management, he has not retired from working. He continues to be actively engaged as a marketing and management consultant to organizations and businesses in the senior market.
In addition to having served on numerous state and local boards of directors, he has lectured in marketing for twelve years, eight of them at the State University of New York, College at Brockport. His numerous public speaking engagements include recent appearances for the Federal Reserve Bank of New York, and the Association of Fundraising Professionals.
Among Mr. Walker's awards and honors are the Business Community Partner Award, 2002-2003 from SUNY Brockport, the Patriotic Service Award from the U.S. Treasury Department and the Community Service Award from Self-Help for Hard of Hearing People. He has been a biographee in the Marquis Who's Who in America, since 1995.
Mr. Walker is the author of two other recently published marketing books now available through 1st Books Library/Authorhouse. Home Delivered Services: Building and Maintaining Your Program provides a "how to" approach to the replication of a home delivered services program including how to successfully market it profitably.
Originally published in 1969, The Practical Marketing Handbook of Definitions has recently been updated and rewritten to include more marketing terms, while reducing statistical terminology, and it is published in a more portable format.
These books may be ordered through the publisher at www.authorhouse.com , (800/839-8640), or through your local bookstore.
Marketing to Seniors, 2nd Edition by Michael C.Walker, © 2004, published by 1st Books Library / Authorhouse ( http://www.authorhouse.com/ ), 800-839-8640
©2002- Michael C. Walker
internet services by LMT