Marketing to Seniors

SENIOR MARKET = PURCHASING POWER
©Michael C. Walker, 2004

SENIOR MARKET SOARS VERSUS REST OF ADULT MARKET

Do the math: Between 2005 and 2030, the senior market (age 60 and over) will grow by 81%, while the remaining adult market (18-59 years of age) will grow by only 7%. Not until after 2030, does the under 60 market begin to show some life. If we also include the 55-59 age group in the senior market, it will add 16.5 to 20.5 million more consumers during the period, pushing the growth disparity even further.

The potential of the senior market is huge and growing rapidly. If we include adults age 55 and over, the senior market is projected to exceed 75,000,000 by the year 2010, based on U.S. Census data. This has significant bearing on both for-profit and non-profit marketing efforts.

The Baby Boomer Boom!

Source: U.S. Census Bureau, Statistical Abstract of the United States

Those who plan now by building the best marketing strategy will reap the greatest benefit from the senior market. Senior focused relationship selling, combined with active networking and partnering goals, will provide ample opportunities for growth and profit.

Application of basic sales principles to the senior market should play a key role in a thorough marketing plan with the greatest potential for success.

Marketing to Seniors 2^nd Edition allows you to explore the senior market in an effort to gain access to this magnificent opportunity. By understanding the dynamics of this market, you will be in the best position to reap the benefits. In addition to subject areas mentioned above, Marketing to Seniors 2^nd Edition also addresses the ins and outs of granting credit in the senior market. As with other topics covered in the book, the subject of credit is supported by examples and procedures.

Don’t delay investigating the potential of the senior market. By starting with Marketing to Seniors 2^nd Edition as your guide, you will also gain access to over 50 other excellent resources for further support. The expanded 2nd Edition includes new sections on positioning, branding, differentiation, and market segmentation, among others.

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©2002- Michael C. Walker
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