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New! Marketing to Seniors, 2nd Edition
©2004
New! The Practical Marketing Handbook of Definitions, 2nd Edition
©2004
Home Delivered Services: Building and Maintaining Your Program
©2003
Marketing to Seniors, 2nd Edition
©2004Marketing to Seniors, 2nd Edition is designed to take the reader through the typical steps of developing a marketing plan, researching the market and how to advertise and sell to the senior market. More than that, this award winning book covers granting credit to senior customers and the associated marketing challenges this presents. Most significant of all, however, the book introduces a concept necessary to a full appreciation of senior markets - that of the extended senior customer. This is necessary for an understanding of the influence and participation of others in some senior purchasing decisions. These include family members, friends, advisors, professionals and other caregivers. While this phenomenon is typically present with older and sometimes less mobile seniors, it is none-the-less a significant factor in the senior market.
The introduction of the baby boomer generation to the senior market will profoundly change the dynamics of that market. Be ready to capitalize on this huge opportunity.
Marketing to Seniors, 2nd Edition can be a valuable resource for most anyone producing, promoting and distributing goods and services to the senior market. The book is written to be a more comfortable, yet to the point, read compared to most textbooks. Marketing to Seniors is also designed to serve as an ongoing reference source for the reader to return to whenever needed.
The 2nd Edition includes new sections on positioning, branding, differentiation and market segmentation, to name a few.Reviews & Comments about this valuable resource.
New! The Practical Marketing Handbook of Definitions, 2nd Edition
©2004
The Practical marketing Handbook of Definitions, 2nd Edition., has been updated to be relevant in today's business environment, reflecting thirty-five years of changes since it was first published in 1969.
The book has been redesigned to be more concise and portable, and it is printed in an easy-to=read format.
While a few terms had to eliminated from the original text, may new ones have been added to this edition reflecting today's marketing field.
Take a few minutes to test yourself. Below is a sample list of a dozen terms taken from this book. If several of them are less familiar to you, THE PRACTICAL MARKETING HANDBOOK of DEFINITIONS could be a valuable resource.
If all twelve of the terms are readily familiar to you, congratulations! But please consider giving a copy to a friend or associate who may not be so enlightened.
The "Even Dozen" Test:
Augmented cash guarantee
Balloon copy
Consensual validation
Customer service index
Fallout
Halo effect Index method
Market drift
Noted score
Psychodrama
Sales decay constant
Trade position discount
Thank you for your time. Enjoy the book.
Home Delivered Services:
Building and Maintaining Your Program
©2003
Written in response to requests from around the United States for information on a home services program called Club 24 Senior Living At Home®, in operation since 1989, serving seniors with home delivered meals, housekeeping, transportation, home companions, grocery shopping, home maintenance and a variety of other services. This critically acclaimed and award-winning program has been used as a model for numerous similar operations. The projected accelerated growth of the senior market will produce a huge need for more of these services.
Recognizing that there is a growing interest in serving the needs of an ever-increasing number of seniors, operating procedures and experience have been condensed and written in book form. Home Delivered Services: Building and Maintaining Your Program provides a "how to" approach to the replication of a successful home delivered services program. The text describes the necessary steps to help determine if such a program is right for your organization, how to promote and sell it and how to evaluate its progress. The book contains 45 forms, agreements and reports for the reader’s reference and adaptation.
The prescribed approach in Home Delivered Services is designed to save thousands of dollars in program start up costs.
Home Delivered Services Michael C.Walker, © 2003, published by 1st Books Library / Authorhouse ( http://www.authorhouse.com/ ), 800-839-8640
©2002- Michael C. Walker
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