Marketing to Seniors

Marketing To Seniors

Reviews and Comments

"A thorough and practical guide to expanding one's market base and improving sales, Marketing to Seniors is a highly recommended instructional text that will prove to be invaluable for anyone marketing any category of service or type of product directed towards an increasingly aging and expanding customer base."
          -The Midwest Book Review

"Walker emphasizes the concept of the 'extended senior customer' to account for the involvement of other parties in certain senior purchasing decisions, especially as the age of the senior and the importance of the decision increase. Special attention is also given to determining whether a senior venture is right for your organization, and understanding the buying and decision-making process seniors go through in selecting particular products, services and companies."
          -Selling to Seniors

"By size alone, this demographic group is too valuable to be ignored. But until recently, few gave much thought about how to sell to it. Michael Walker has."
          -Rochester Business Journal

"Marketing to Seniors is a valuable resource for most anyone producing, promoting and distributing goods and services to the senior market."
          -AAHSA Washington Report

"The emphasis on the extended senior customer is particularly important in this field. Walker's tips on mastering the art of networking and partnering are also worth noting."
         -Jean Anwyll, Anwyll & Company

"Not only did we enjoy Marketing to Seniors, but probably the most important feature is the organized manner taken to effectively market in the senior living industry."
         -Judson Winegardner
         Senior America, Inc.

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