Marketing to Seniors

Introduction

• What this book is about

  • Marketing texts pay little attention to the senior market. Why?
    

• Difficult to define one life style fitting all seniors
  

• Further senior market segmentation needed

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Table Of Contents

• Preface

• Introduction

• Marketing to Seniors: Why Is It Different?

• Marketing Overview

• Marketing Research Tools

• Know Your Customer, Know Yourself

• Senior Focused Advertising and Promotion

• Selling to Senior Customers

• Granting Credit to Senior Customers

• Networking and Partnering: Essentials to Success

• Opportunity

• Senior Marketing Plan Exercise

• Glossary of Terms

• Marketing Reference Sources

 

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