Marketing to Seniors

Know Your Customer, Know Yourself

• Know your corporate self
  

• Product and service development
  

• Insight gained from experience
  

• Your development team
  

• Know your customer
  

• Principles of good customer service
  

• Buyer decision making process
  

• Customer survey example

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Table Of Contents

• Preface

• Introduction

• Marketing to Seniors: Why Is It Different?

• Marketing Overview

• Marketing Research Tools

• Know Your Customer, Know Yourself

• Senior Focused Advertising and Promotion

• Selling to Senior Customers

• Granting Credit to Senior Customers

• Networking and Partnering: Essentials to Success

• Opportunity

• Senior Marketing Plan Exercise

• Glossary of Terms

• Marketing Reference Sources

 

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