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Marketing Overview Marketing Overview Marketing defined and applied The senior marketing plan Marketing research and the senior market Developing your senior marketing strategy Advertising and promotional techniques Promotions Publicity Sales Table Of Contents Preface Introduction Marketing to Seniors: Why Is It Different? Marketing Overview Marketing Research Tools Know Your Customer, Know Yourself Senior Focused Advertising and Promotion Selling to Senior Customers Granting Credit to Senior Customers Networking and Partnering: Essentials to Success Opportunity Senior Marketing Plan Exercise Glossary of Terms Marketing Reference Sources
Marketing Overview
Marketing defined and applied
The senior marketing plan
Marketing research and the senior market
Developing your senior marketing strategy
Advertising and promotional techniques
Promotions
Publicity
Sales
Table Of Contents
Preface Introduction Marketing to Seniors: Why Is It Different? Marketing Overview Marketing Research Tools Know Your Customer, Know Yourself Senior Focused Advertising and Promotion Selling to Senior Customers Granting Credit to Senior Customers Networking and Partnering: Essentials to Success Opportunity Senior Marketing Plan Exercise Glossary of Terms Marketing Reference Sources
Preface
Introduction
Marketing to Seniors: Why Is It Different?
Marketing Research Tools
Know Your Customer, Know Yourself
Senior Focused Advertising and Promotion
Selling to Senior Customers
Granting Credit to Senior Customers
Networking and Partnering: Essentials to Success
Opportunity
Senior Marketing Plan Exercise
Glossary of Terms
Marketing Reference Sources
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