Marketing to Seniors

Marketing Research Tools

• The need for research
  

• Marketing research defined
  

• Marketing research applied
  

• Surveys: Examples and their use
  

• Research: Do it yourself or hire professionals?
  

• The competitive analysis
  

• Awarness Survey example

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Table Of Contents

• Preface

• Introduction

• Marketing to Seniors: Why Is It Different?

• Marketing Overview

• Marketing Research Tools

• Know Your Customer, Know Yourself

• Senior Focused Advertising and Promotion

• Selling to Senior Customers

• Granting Credit to Senior Customers

• Networking and Partnering: Essentials to Success

• Opportunity

• Senior Marketing Plan Exercise

• Glossary of Terms

• Marketing Reference Sources

 

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