Marketing to Seniors

Preface

• "Why and how the book?"

• Special needs and issues

• Community services for seniors

• Club 24 Senior Living At Home®

• Innovation of the Year Award (from the New York Association of Homes and Services for the Aging)

• The HomeServe Package

• Home Delivered Services: Building and Maintaining Your Program

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Table Of Contents

• Preface

• Introduction

• Marketing to Seniors: Why Is It Different?

• Marketing Overview

• Marketing Research Tools

• Know Your Customer, Know Yourself

• Senior Focused Advertising and Promotion

• Selling to Senior Customers

• Granting Credit to Senior Customers

• Networking and Partnering: Essentials to Success

• Opportunity

• Senior Marketing Plan Exercise

• Glossary of Terms

• Marketing Reference Sources

 

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